The interior wall design at Restor Medical Spa designed by EBD.

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The Frontier Drive-Inn: A Place Branding Project

Welcome to the Frontier, a project that encompasses both the visual and physical articulation of a brand – placemaking. Read more on how we turned a run-down drive-in into a vibrant experiment showcasing art, architecture and hospitality.

Creating Outstanding Brand Names

Naming places, products and companies can be challenging. EBD helps to make the process fun and rewarding through extensive research, strategy and creativity. Which results in unique, memorable names that help you stand out in the marketplace.

Creating A Collaborative Culture

Creating the ideal office environment is something we have worked hard to achieve and maintain. For any business, a positive and collaborative office culture is essential. Here are a few tips and practices that we continue to integrate into our workplace.

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March 30, 2021

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3 min read

Beautiful Again, Naturally

In honor of Women’s Month, we’re championing two of our favorite client-sisters, Dominique and Flora Waples, M.D. Natural beauties and smart, capable entrepreneurs, we began working with them in 2015 to refresh their medical spa brand, Restōr. Their collective approach of harnessing and enhancing natural beauty had women from Denver flocking to their spa. They came to EBD because they wanted to go to the next level with their brand.

Our first assignment was to do the brand refresh and create a few collateral materials their in-house team could use.

The new brand channeled their beauty approach – clean, pretty, but with that natural feel, too. We used an elegant and powerful palette of pink, black, and gold. The typography for the logo has a confident presence, just like their clients. See the before and after:

A before and after comparison of the Restor logo designed by EBD.

For the collateral material, we used photographic images show real women with empowering statements overlayed on top. The idea behind this was to express the Waples sister’s desire to make you look your best self, not like someone else (we’ve all seen those attempts!).

Restor brand collateral designed by EBD.

And as the business grew, in 2017, Restōr started their own skin care lines and enlisted EBD to apply the brand to the packaging. Their space also needed a refresh, so we helped the team with the interiors for the first location, making sure they reflected the upscale nature of the brand.

Pink box packaging for Restor Medical Spa designed by EBD.
Six members of the Restor team.

And then in 2019, Restōr found a location for a second storefront and expanded across town. EBD was enlisted to help with the entire package – applying the brand to the interior and exterior signage package; interior graphics and art; and even the spa interiors themselves. We worked with the architect to pick all of the interior finishes and selected, purchased – and placed – all of the interior furniture. Here we are, two years later, and the spa just opened (COVID-style). See below for the final results.

Restor interior signage and graphics designed by EBD.
The interior pink and gold chairs at Restor Medical Spa.
Interior mural in Restor Medical Spa that reads 'I am my true self' designed by EBD.
Restor interior graphics reading 'Confident in you own skin' and 'You are glowing' designed by EBD.
Restor exterior signage designed by EBD.

EBD prides itself in creating honest, durable, and aesthetic brands that last. Our designs have a standard, not a specific style, and we help curate the places people want to see and be seen. We are results-driven pros who bring nationwide agency experience to the brand building process. It’s not just what we do, it’s what we live to do.

Interior Photos: Teri Fotheringham