In honor of Women’s Month, we’re championing two of our favorite client-sisters, Dominique and Flora Waples, M.D. Natural beauties and smart, capable entrepreneurs, we began working with them in 2015 to refresh their medical spa brand, Restōr. Their collective approach of harnessing and enhancing natural beauty had women from Denver flocking to their spa. They came to EBD because they wanted to go to the next level with their brand.
Our first assignment was to do the brand refresh and create a few collateral materials their in-house team could use.
The new brand channeled their beauty approach – clean, pretty, but with that natural feel, too. We used an elegant and powerful palette of pink, black, and gold. The typography for the logo has a confident presence, just like their clients. See the before and after:
For the collateral material, we used photographic images show real women with empowering statements overlayed on top. The idea behind this was to express the Waples sister’s desire to make you look your best self, not like someone else (we’ve all seen those attempts!).
And as the business grew, in 2017, Restōr started their own skin care lines and enlisted EBD to apply the brand to the packaging. Their space also needed a refresh, so we helped the team with the interiors for the first location, making sure they reflected the upscale nature of the brand.
And then in 2019, Restōr found a location for a second storefront and expanded across town. EBD was enlisted to help with the entire package – applying the brand to the interior and exterior signage package; interior graphics and art; and even the spa interiors themselves. We worked with the architect to pick all of the interior finishes and selected, purchased – and placed – all of the interior furniture. Here we are, two years later, and the spa just opened (COVID-style). See below for the final results.
EBD prides itself in creating honest, durable, and aesthetic brands that last. Our designs have a standard, not a specific style, and we help curate the places people want to see and be seen. We are results-driven pros who bring nationwide agency experience to the brand building process. It’s not just what we do, it’s what we live to do.
Interior Photos: Teri Fotheringham