McGregor Square is 655,000 SF across three towers, including residences (McGregor Square Residences), hotel, offices, a food hall, restaurants, shops, and an outdoor entertainment plaza with a large-scale viewing screen – all combined to create a vibrant year-round complement to Coors Field.
McGregor Square Residences broke ground in Fall of 2018 with marketing efforts for the 103 for-sale units commencing in late 2019, just in time to face a global pandemic. EBD employed strategies such as digital advertising to keep the units front and center for people moving to Denver from larger markets. Private tours were also a key part of sales, as were print materials to keep and review at home. Social media also allowed us to keep in touch with a very present COVID audience. Despite the pandemic, only 29 of 103 units remain for sale today.
With the building and entertainment plaza complete – and residents moving in – we have stepped up the pace of digital ads to reach buyers searching for a Downtown residence.
– Naming – Brand Identity – Messaging – Digital Advertising – Direct Mail – Collateral – Sales Center – Merchandise – E-communications – Website – Social Media