Brand Strategy by EBD
We’ve learned that having a detailed strategy plan and a clear strategy in place is key so everyone on the team has a clear vision.
Brand Positioning
We start with brand positioning. We dig in to find your nitch – the place you truly can own. In this process we go through these steps:
INTERVIEW KEY PLAYERS
Where does your company’s passion lie? How well does your current brand represent those values? What actions communicate that to your audience? What are your brand’s strengths and weaknesses? Our goal is to responsibly define your business in a direction that is as right for you as it is for your audience.
LEARN GOALS AND OBJECTIVES
You have a great product and want to connect better with others. That’s a common concern. But what are defined goals? EBD will help you focus and determine them. Are you positioning your product in a way that communicates quality? Do your marketing materials convey your company’s worth?
AUDIT AND RESEARCH THE MARKET
We’ll review your existing market research along with your brand, packaging, and marketing materials. How are they performing against other brands? Are you recognizable? Then we’ll analyze the information and gauge your brand against your competitors to uncover the best course of action.
DEFINE THE TARGET AUDIENCE
No one can afford to target everyone, so defining the appropriate audience is as important as ever. Who are you targeting? Who is most likely to buy or believe? By targeting a specific, niche market, your business can focus on the needs of those customers and become more competitive in the marketplace.
ESTABLISH THE BRAND ATTRIBUTES
Brand Attributes are the core values that define the overall nature of the company and represent the essence of the brand. They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers. They are on the similar lines that allow us to consistently recognize the identity of an individual. Brand Attributes helps to portray the brand characteristics of the company and helps in formulating the brand identity. They give an exceptional and distinctive competitive edge to the brand as compared to its competitors in the industry and as the company marches ahead over a period of time, the attributes are attached to the name and fame of the brand.
BRAND POSITIONING & BRAND ATTRIBUTES DOCUMENT THAT INCLUDES:
Mission
Vision
Purpose
Promise
Personality
SWOT Analysis
Brand Pillars (How We Claim the Space)
COMPETITIVE AUDIT
Using our understanding of the market, we look into the competitors. A competitive audit helps you track where your competitors are and what makes them more visible online. The goal is to discover what is working for other people in your industry, so that you can make those strategies work for you, too, to gain a competitive advantage.
BUYER PROFILES
Understanding what buyers want is what we do. We keep track of market trends in real estate and retail and know how buyers are thinking and what their current needs and wants are. Before you can identify potential buyers, you need to define which buyers you can help and which you can’t. The ideal buyer profile defines which companies are a good fit for your offering and which ones are not.
Market Research
We focus on qualitative market research to observe and answer the what, where, when and who of decision making, and also the why and how. We employ firms dedicated to quantitative research when we need focus groups or market research studies.
