Vitri gold logo on a black background designed by EBD.

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From Concept to Acclaim: EBD’s 2023 Award Showcase

2023 was another year of remarkable creativity at Ellen Bruss Design. We’re celebrating sixteen awards from competitions held across the nation. As always, thank you to our incredible clients who trusted us to create and grow their brands.

The Frontier Drive-Inn: A Place Branding Project

Welcome to the Frontier, a project that encompasses both the visual and physical articulation of a brand – placemaking. Read more on how we turned a run-down drive-in into a vibrant experiment showcasing art, architecture and hospitality.

Creating Outstanding Brand Names

Naming places, products and companies can be challenging. EBD helps to make the process fun and rewarding through extensive research, strategy and creativity. Which results in unique, memorable names that help you stand out in the marketplace.

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July 1, 2020

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3 min read

High-Rise in the High Desert

In 2019, Lennar Multifamily Communities (LMC) approached EBD to brand a luxury multifamily project right in Scottsdale Quarter, a mixed-use development with a high-end outdoor shopping area. Our scope-of-work included naming the project, the brand identity collateral, temporary signage to the interior and exterior signage package. EBD loves the opportunity to provide a cohesive branding experience for our clients, so we headed off to Arizona.

A gold foil Vitri logo on a black background designed by EBD.

Scottsdale Quarter isn’t just any shopping district. It’s a place where the cars that pull up to the valet cost more than a typical house. And the architecture of the project reflected that aesthetic. Clean white cladding with lots of glass, modern architecture, and a grand entry right near the shopping center’s valet drop-off. Inside, the tall ceilings, wood and natural finishes are combined with dramatic chandeliers and contemporary art. The project has a pool with cabanas and a clubhouse you can rent out. There’s also a fitness facility to bring out your inner pro-athlete and the world-renowned restaurant, Culinary Dropout, in the main level. Plus designer appliances and fixtures with upgraded finishes in all units, and penthouse homes with ultra-premium fixtures for the aforementioned car owners.

Vitri Apartment branded postcards created by EBD.

So you can see why a project like this needed a name that reflected the character of a finely crafted sports car or a bespoke Italian suit. We landed on Vitri, meaning ‘glass’ in Latin, to capture this elegance and cache. And we checked off the other boxes: the name is memorable, easy to say and remember, and had an available URL. Working closely with the interior designer, we developed a brand identity for this audience of millennial entrepreneurs, empty nesters, and baby boomer snowbirds – Desert Cactus meets Tiffany – in the most modern sense. Then we created marketing collateral akin to buying a fine automobile—hangtags with ribbons on the leasing folder, foil stamping on everything, and a black envelope with a “Tiffany Blue” touch.

A Vitri Apartment folder with printed notecards and a brochure designed by EBD.

To complete the aesthetic experience on the inside, we designed the complete signage package for all entry, wayfinding, unit numbering and amenity spaces. These finishing touches tied the box with a bow, making the signage the utmost in sophistication.

A Vitri Apartment folder and a vertical Vitri sign on the exterior of the building designed by EBD.

EBD was pleased to be part of this five-star multi-family project’s success. As we work nationally to elevate our client’s message, we are proud to deliver brand performance. And we especially like it when that happens in sunny Arizona during a snowy Colorado winter!