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From Concept to Acclaim: EBD’s 2023 Award Showcase

2023 was another year of remarkable creativity at Ellen Bruss Design. We’re celebrating sixteen awards from competitions held across the nation. As always, thank you to our incredible clients who trusted us to create and grow their brands.

The Frontier Drive-Inn: A Place Branding Project

Welcome to the Frontier, a project that encompasses both the visual and physical articulation of a brand – placemaking. Read more on how we turned a run-down drive-in into a vibrant experiment showcasing art, architecture and hospitality.

Creating Outstanding Brand Names

Naming places, products and companies can be challenging. EBD helps to make the process fun and rewarding through extensive research, strategy and creativity. Which results in unique, memorable names that help you stand out in the marketplace.

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July 21, 2021

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3 min read

McGregor Square Residences, Downtown Denver’s Newest Address

McGregor Square is 655,000 SF across three towers, including residences (McGregor Square Residences), hotel, offices, a food hall, restaurants, shops, and an outdoor entertainment plaza with a large-scale viewing screen –­ all combined to create a vibrant year-round complement to Coors Field.

McGregor Square Residences broke ground in Fall of 2018 with marketing efforts for the 103 for-sale units commencing in late 2019, just in time to face a global pandemic. EBD employed strategies such as digital advertising to keep the units front and center for people moving to Denver from larger markets. Private tours were also a key part of sales, as were print materials to keep and review at home. Social media also allowed us to keep in touch with a very present COVID audience. Despite the pandemic, only 29 of 103 units remain for sale today.

With the building and entertainment plaza complete – and residents moving in – we have stepped up the pace of digital ads to reach buyers searching for a Downtown residence.

Scope:

– Naming
– Brand Identity
– Messaging
– Digital Advertising
– Direct Mail
– Collateral
– Sales Center
– Merchandise
– E-communications
– Website
– Social Media

The McGregor Square Residences main logo with gold font and a forest green background designed by EBD.

A timeless and elegant brand featuring custom typography with a landmark symbol, inspired by the bridgeway architecture.

Brochure “Guidebooks” were given to buyers and key prospects to keep them engaged in their new lifestyle during the year-long pandemic. The back has pages for notes to record your journey to move-in and keep a log after—be it your interior selections or favorite restaurants. Custom mailing boxes were created to reach residents in a “non-contact” way during COVID.

The McGregor Square Residences folder designed by EBD in black..

A folder and gate fold brochure were the initial point of entry for the sales team.

A direct mailer for McGregor Square Residences that reads 'Denver's Highly
Antcipated New "Dog" Address is Almost Here.

Direct Mail was sent to older condominium buildings and apartments in the Union Station Neighborhood to capture people wanting to upgrade their homes and speak to those who were living in an apartment temporarily until they found a place to purchase.

The website and instagram profile for McGregor Square Residences on a phone and tablet designed by EBD.

Online and social media were great ways to connect to condo buyers and a broader audience of baseball fans, architecture aficionados, and anyone interested in the larger McGregor Square project.

McGregor Square Residences website designed by EBD.

A strategic media approach including programmatic display (audience and geo-targeted banners) were used including targeted paid social and paid search. Also, a magazine partner microsite and print ads distributed in private airports were implemented to drive awareness and garner interest from potential homebuyers.

McGregor Square Residences branded folder, coffee thermal cup, and cocktail glass all designed by EBD.

Retail shopping bags with branded water bottles and highball glasses were sent to buyers to keep them engaged.