The Citizen West Tenth apartments main logo designed by EBD.

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January 12, 2023

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3 min read

Multifamily growth in Denver’s Golden Triangle

Just outside Downtown Denver is the Golden Triangle neighborhood. This area is rapidly growing into a cultural hub. Home to the State Capital, Denver Art Museum, Clyfford Still Museum, the Kirkland Museum of Fine & Decorative Arts, Denver History Museum and vast cultural experiences, this diverse district reaches a wide group of people.

Quarterra Multifamily, formerly known as Lennar Multifamily Communities, has been invested in this neighborhood and its potential since the mid 2000s. EBD worked on this project from the beginning by establishing the Citizen W10 name and the brand identity.

Citizen West Tenth black gold, and white sell sheets designed by EBD on a turquoise background.

EBD focused on building a brand that would attract the target demographic of renters seeking a quieter neighborhood with walkable tree-lined streets that is close to downtown, but not in it. Citizen refers to a resident of a particular town or location. The name is simple, straightforward, and not pretentious, yet high end and confident much like the target consumers in the Golden Triangle community.

Citizen West Tenth booklet in gold and black designed by EBD on a gold background.
The inside spread of Citizen West Tenths booklet designed by EBD with images of the exterior rooftop pool.

The Golden Triangle is home to many galleries and museums. Citizen W10’s brand identity was heavily inspired by this neighborhood’s artistic community. The brand’s simplicity and sophistication is also reflected in the bronze, black, and crisp white color palette – a perfect frame – current, yet it can grow and stay relevant as the neighborhood develops.

Four versions of Citizen West Tenths brand icons in black and white designed by EBD, with a branded citizen pattern as the background.
Citizen west Tenth branded postcards designed by EBD of a dog on a couch and a bike on the street.

The Citizen W10 building has an impressive art collection, hotel style lobby, a roof deck with entertaining areas, a pool, plunge pool, and a grand view of both the Rocky Mountains and downtown. To enhance renter’s leasing experience we created a custom folder, brochure and personal style stationery and notecards.

Citizen West Tenth exterior wall signage designed by EBD.
Citizen West Tenth exterior signage that just reads "Citizen" next to the main entrance designed by EBD.
Exterior ground walkway signage that reads Citizen West Tenth in black and gold designed by EBD.

All interior and exterior signage was custom branded and specked to match the brand palette in the finishes. From building signs to pedestrian signs and even a sign in the tile at the entry, Citizen W10’s identity is visible throughout.

Citizen West Tenth exterior building signage by the rooftop pool designed by EBD.
Interior shot of a bedroom at Citizen West Tenth.
Citizen West Tenths rooftop pool overlooking the city of Denver.
Citizen West Tenths indoor rooftop club room with blue and gold decor features.