Client Continuum Partners Project 9+CO Mixed-Use Development Naming
Brand Identity
Positioning
Key Messaging
Collateral
Website
Signage

A well-known address gets a brand new neighborhood.

For over a century, the 9+CO site was the address of the University of Colorado Hospital. But all that changed when the hospital moved to a bigger campus. Now this 26-acre site is becoming a walkable mixed-use development with places to shop, work and live. The familiar address gave us the name, literally, but we also wanted the brand to reflect the new, multi-block neighborhood that was being created. And we’ve applied that across all the marketing materials, from temporary, on-site signage to progress reports, PR events and a full website.

Logo Anatomy

1 — This element is the anchor
representing the area and
location of the project.
2 — The plus symbol is the
intersection of neighborhood
and community.
3 — This element is the
window of the project and
can be customized with
imagery, patterns, color & texture.

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