Your personal style is yours and yours alone. But sometimes you need a little help figuring it out.

Walk into most clothing stores and you’re greeted by rows and rows of clothing and maybe a salesperson or two. Not at this women’s store. Here you’re greeted by a stylist who’s only job is to help you define your style. Someone that helps you shine, and becomes your biggest fan. And when we were asked to help tell that story we became their fan. We refreshed their brand, updating the mark and adding messaging and graphics in black and white to reflect their inclusive philosophy and sophistication. To highlight their personal touch, we used vintage images of the owner’s mother inside custom shopping bags and on pouches. Today A Line has expanded to four Colorado locations, and soon, in other states.