Client Asher's Chocolates Project Brand Identity Brand Identity
Positioning
Key Messaging
Packaging
Tradeshow

An overdue refresh for America’s oldest independent chocolate brand.

Family owned and operated since 1892, Asher’s is America’s oldest independent chocolate maker. And you can taste their expertise in every bite. It’s some of the best chocolate there is. We were tasked to rebrand this historic company and bring their packaging up to the incredibly high standards of their chocolate. We based their new look on family heritage and company history. And complemented it with an elegant packaging system.

“The packaging looks amazing. Fantastic.
Thanks again, really exciting.”
—Asher’s Candies
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