Client Asher’s Chocolates Project Asher’s Chocolate Co. Brand Identity
Key Messaging

An overdue refresh for America’s oldest independent chocolate brand.

Family owned and operated since 1892, Asher’s is America’s oldest independent chocolate maker. And you can taste their expertise in every bite. It’s some of the best chocolate there is. We were tasked to rebrand this historic company and bring their packaging up to the incredibly high standards of their chocolate. We based their new look on family heritage and company history. And complemented it with an elegant packaging system.

Asher's Chocolate Co pretzel bites with packaging designed by EBD.
Asher's Chocolate Co caramels, potato chip clusters, and pecan caramels with packaging designed by EBD.
“The packaging looks amazing. Fantastic.
Thanks again, really exciting.”
—Asher’s Candies
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Asher's Chocolate Co Chester's Critters cracker boxes designed by EBD.
Red Holiday Asher's Chocolate Co Christmas tree chocolate box with packaging designed by EBD.