Client Quarterra Multifamily Project Beacon 85 Apartments Positioning
Naming
Brand Identity
Messaging
Collateral
Temporary Site Signage
Environmental Signage

Where else can you be this close to the city, the mountains, and all the adventures of both?

This hip apartment development has incredible views of downtown Denver, but is 9 miles closer to the mountains. It truly is urban living in nature’s backyard, perfect for a young person looking for the best of Colorado. So we created a brand that was also youthful and adventurous. The handcrafted logo is a bold reflection of that sense of adventure. We chose a color palette of blues to match the sky overlooking all the parks, bike trails and Red Rocks amphitheater that’s so close, you can almost hear the music. Everything we did says “if you’re looking for the Colorado lifestyle, this is your beacon.”

One closed Beacon 85 Apartments folder standing up next to one open Beacon 85 Apartments folder displaying collateral designed by EBD against a blue background.
Beacon 85 environmental signage on the side of the apartment building designed by EBD.
Collateral designed by EBD displaying various floor plans available at Beacon 85 Apartments, fanned out against a blue background.
Flat lay of collateral designed by EBD, including stationary and business cards, next to a city photographed at night.
A clear circular sign with the Beacon 85 logo in white hanging in the apartment building's lobby.
Six Beacon 85 postcards and an envelope designed by EBD against a beige background.