Client Quarterra Multifamily Project Beacon 85 Apartments Positioning
Brand Identity
Temporary Site Signage
Environmental Signage

Where else can you be this close to the city, the mountains, and all the adventures of both?

This hip apartment development has incredible views of downtown Denver, but is 9 miles closer to the mountains. It truly is urban living in nature’s backyard, perfect for a young person looking for the best of Colorado. So we created a brand that was also youthful and adventurous. The handcrafted logo is a bold reflection of that sense of adventure. We chose a color palette of blues to match the sky overlooking all the parks, bike trails and Red Rocks amphitheater that’s so close, you can almost hear the music. Everything we did says “if you’re looking for the Colorado lifestyle, this is your beacon.”