Client Everson Museum of Art Project 50th Anniversary Campaign Brand Identity
Key Messaging
Naming
Collateral

A work of art designed to house works of art.

Fifty years ago, this Syracuse, New York museum cut the ribbon on an incredible new building designed by one of the most famous architects in the world, I M Pei. It was the first time he had designed a museum. A museum that was also a first itself, the first dedicated to American art. So when it recently came time to raise money for improvements, we incorporated these firsts in our theme, First and Forever. Because a landmark this important should last forever.

"Thank you for helping us get where we are!!!!”
— Director, Everson Museum of Art
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