Client Quarterra Multifamily Project Citizen W10 Apartments Positioning
Naming
Brand Identity
Messaging
Collateral
Temporary Site Signage
Environmental Signage

There’s a reason why they named this neighborhood the Golden Triangle. It really shines.

That glow might be from the golden dome of Colorado’s state capitol, or all the money from the Denver mint. But more likely it’s from the Denver Art Museum, the world famous library, or the scores of galleries and shops in the neighborhood. With so much art outside the doors of this multifamily development, we selected an artistic yet historic theme for its branding. You can see it in our choice of bronze, black and crisp white. The palette is carried throughout, from the entry way tile to the signage. Its branding is art museum straightforward, artistic and sophisticated, and recalls the history of the Golden Triangle.