What’s in a name? Everything.
We created that name. But in all honesty, it practically created itself. Citizen Rail is right on the rail line. And because of the way hotels tend to be gathering places welcoming all, Citizen seemed like a perfect fit. We also did the collateral, signage and merchandise, in fact, all the branding elements. Perhaps, the most fun were some of the little touches, like the rail spike bottle openers and the gold lettering on the windows that harken back to the days when traveling by train was the height of luxury.