An old bus terminal becomes a dream come true.
RTD’s former bus depot took up an entire city block right in the middle of downtown Denver. So when Continuum worked with RTD to reroute all transit to Union Station, that space was destined to be reborn. Soon, a variety of stores, restaurants, offices and apartments would call it home. For the launch, we created a brand that represented the project’s literal city block. The collateral and web focus on the urban location. The orange neon sign ties it to the Union Station neighborhood. And what was a bus terminal becomes a dream come true/great urban destination.