A groundbreaking way to market a museum.

Most art museums can be pretty stuffy places. But from the very beginning, our vision for the Museum of Contemporary Art was to be a welcoming space for all. And you can see that in some of our events. Who else would host Godzilla Meets King Kong? Or base themes around Advertising and Steam Punk? It was all done to demonstrate that art is meant to be enjoyed by everyone, especially the coveted audience of 20 and 30 year olds. Because of this groundbreaking effort, our collaborator, Adam Lerner, was featured in the New York Times. And he chose this unique marketing approach as the focus of his Ted Talk, “The Art of Risk.”