Client Monfort Companies Project McGregor Square Residences BRAND IDENTITY
KEY MESSAGING
COLLATERAL
ADVERTISING
DIGITAL
MERCHANDISE

McGregor Residences, refined living in the heart of the new McGregor Square.

This new, expansive city block complex is just across from the Coors Field ballpark, of course it had to be named after the man who envisioned it, Keli McGregor. This future-thinking development has a for-sale condominium building, hotel, offices, and an extra-large LED viewing screen in a public plaza with restaurants and a food hall. It rivals the developments at ballpark districts across the nation. In the heart of two great Denver neighborhoods – Union Station and historic Lower Downtown – there is dining, retail, cultural organizations, sports, parks and transit within walking distance. The residences have a private club, sky bridge to a roof deck pool with views, concierge service and premier interior finishes. Buyers received a case with a series of books that was delivered in a shopping bag. The strategy and entire campaign also deliver on the multitude of luxuries and experiences available at this unique residential development.

McGregor Square photos © Teri Fotheringham
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