Client Price Development Group Project Rye SoBo Apartments Positioning
Naming
Brand Identity
Messaging
Collateral
Temporary Site Signage
Environmental Signage
Website

Celebrating the independent spirit of Denver’s South Broadway neighborhood.

SoBo, or South Broadway, is eclectic to say the least. You’ll find fashionable galleries and restaurants rubbing shoulders with vintage boutiques and an art house movie theater, with a few dive bars thrown in for good measure. It’s a neighborhood that’s young, affordable and highly sought after. The Rye SoBo’s brand celebrates this independent spirit and creative lifestyle with a hand lettered logo and an energetic palette of orange, blue and turquoise, giving the brand a lively, artsy and vibrant feeling that’s right at home in SoBo.

Rye SoBo logo designed by EBD with the tagline
Rye SoBo apartment community pool.
Rye SoBo temporary site signage designed by EBD that reads,
A Rye SoBo brochure open displaying the pool and apartment interiors with a closed brochure displaying the logo designed by EBD layered over top.