Client Price Development Group Project Rye SoBo Apartments Positioning
Brand Identity
Temporary Site Signage
Environmental Signage

Celebrating the independent spirit of Denver’s South Broadway neighborhood.

SoBo, or South Broadway, is eclectic to say the least. You’ll find fashionable galleries and restaurants rubbing shoulders with vintage boutiques and an art house movie theater, with a few dive bars thrown in for good measure. It’s a neighborhood that’s young, affordable and highly sought after. The Rye SoBo’s brand celebrates this independent spirit and creative lifestyle with a hand lettered logo and an energetic palette of orange, blue and turquoise, giving the brand a lively, artsy and vibrant feeling that’s right at home in SoBo.