Client Spinelli's Project Spinelli’s Sauce BRAND IDENTITY REFRESH

Spinelli’s Market became a Denver favorite. But shoppers wanted more.

Did the world need another brand of pasta sauce? The shoppers at Spinelli’s Market thought so. They wanted to take home some of those delicious homemade sauces and dressings. And soon they could. When we were asked to create the branding and design the labels, we wanted to give everyone a taste of the classic, all natural flavors coming their way. So we chose type based on old Italian fonts. And colors that were bold, fun and fresh, just like ingredients inside. No wonder you can now find Spinelli’s Sauces all over Colorado.

Might be an image of a row of jars that read 'Spinelli's.'
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Might be an image of tall bottles that read 'Spinelli's.'
Might be an image of two staggered rows of jars that read 'Spinelli's.'