Building networks for the other 51%.
Tarra was created to promote and strengthen enterprises led by women through events, community building and workspace. The idea was to connect participants and tenants with an inclusive and motivating intellectually oriented community. In order to communicate Tarra’s smarter sensibility, we used the kind of language and visuals usually found in serious literature. This also helped to emphasize the educational aspect of the brand. Then we chose vintage, yet modern, colors and bold patterns to appeal to the old soul in all of us, because that’s where you reach your fullest potential.