Client Quarterra Multifamily Project The Mitchell Apartments Positioning
Brand Identity
Temporary Site Signage
Environmental Signage

One of the best places in one of New York’s best cities.

White Plains was just named one of the three best places to live in all of New York state. If you walk down tree-lined Mamaroneck Avenue, you’ll understand why. It’s dripping with history and filled with restaurants, shopping and entertainment options. All that and Manhattan is just a 35 minute commute away. The apartments were designed with all the sophistication of a five-star hotel, complete with a rooftop pool, high-end fitness center and even a dog lounge. And we did the same, capturing its elegance with the positioning, logo, signage, collateral, and even the name we chose, The Mitchell.

The Mitchell Apartments logo designed by EBD against a black background.
The Mitchell leasing collateral designed by EBD against a dark gold background.
A stylish living room of an apartment in The Mitchell.
Street view of the window signage on The Mitchell designed by EBD.
Temporary site signage designed by EBD that reads
An outdoor patio at The Mitchell with various game tables under string lights.
A resident bike lounge sign designed by EBD for the Mammoth Garage at The Mitchell apartment building.
A bold and stylish bedroom at The Mitchell.