Client Quarterra Multifamily Project The Mitchell Apartments Positioning
Brand Identity
Temporary Site Signage
Environmental Signage

One of the best places in one of New York’s best cities.

White Plains was just named one of the three best places to live in all of New York state. If you walk down tree-lined Mamaroneck Avenue, you’ll understand why. It’s dripping with history and filled with restaurants, shopping and entertainment options. All that and Manhattan is just a 35 minute commute away. The apartments were designed with all the sophistication of a five-star hotel, complete with a rooftop pool, high-end fitness center and even a dog lounge. And we did the same, capturing its elegance with the positioning, logo, signage, collateral, and even the name we chose, The Mitchell.