Client LMC, A Lennar Company Project Vitri Apartments Naming
Brand Identity
Key Messaging
Signage Programs

The most fashionable address in the most fashionable part of Scottsdale.

Scottsdale Quarter is the place to be in Scottsdale. It has all the best stores and some incredible restaurants that you pull up to in your Lamborghini. So Lennar created an upscale apartment building with a glass clad exterior, modern finishes, a beautiful pool and entertaining area that we called Vitri, Latin for glass. They’ve created a five-star resort experience within a five-star retail experience that a lucky few will call home.

Exterior sign photos © Courtney Lively Photography
The gold Vitri logo on a patterned background with dark brown and baby blue accents.
The Vitri Apartments outdoor pool and lounge space.
A Vitri Apartment folder with printed notecards and a brochure designed by EBD.
The interior of a Vitri Apartment Unit.